Everywhere around you are average people. They entice you into being more like them by offering their acceptance and by leading you to believe that everyone else is already more like them than like you.
But the “average person sales pitch” leaves out that you will be sacrificing your goals, individuality, and unique ideas and that you will lead a life determined more by the preferences of the group than by you.
Psychologists have observed that bad habits can spread through an office like a contagious disease. Employees tend to mirror the bad behaviors of their co-workers, with factors as diverse as low morale, poor working habits, and theft from the employer all rising based on the negative behavior of peers.